Hatsumi is a multidisciplinary agency dedicated to advancing human-centred experiences at the intersection of immersive art, scientific research, and healthcare. 

We collaborate on projects that integrate cutting-edge science to unite brain and body, creating meaningful connections and promote inclusive health & wellbeing.

Immersive Art and Storytelling

We are driven by the transformative power of immersive storytelling from embodied game design to experiential art. By integrating creative practices, we aim to make complex ideas playful and accessible, transforming how we think and perceive the world around us.

Science & Innovation

We advance knowledge by bringing together cutting-edge research, discoveries, and leading thinkers. Our goal is to reveal new insights and understanding through rigorous scientific methods and innovative approaches.

Health & Wellbeing

Our purpose is to enhance public wellbeing and health through our projects. We deploy our work across a range of sectors and spaces, promoting psychological and physical health, and fostering inclusivity for all individuals.

Case Studies

  • Multi-Award Winning XR Project: Soul Paint

    SOUL PAINT exists at the nexus of immersive technology, creative storytelling and wellbeing to explore the richness of the embodied human experience. Participants are taken on a journey to explore and creatively express feelings of emotion and sensations in the body.

    Narrated by actor and activist Rosario Dawson, you are taken through the process of bodymapping, 3D drawing and movement, they are invited to reveal their unique inner reality and then observe the creations of others. Using interactive technology in a genre-pushing way, this experience encourages new forms of embodied insight, allowing us to reflect on the diversity of human experience on an individual and global level.

    Winner: SXSW XR Special Jury Awards | Games for Change: Best Health and Wellness

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  • Curation: Dreamy Place Embodied Realities

    Embodied Realties plays with the boundaries of gaming and storytelling to explore the intricate tapestry of human existence. You are invited to explore the profound potential of immersive experiences to foster empathy, understanding, and compassion through stepping into the mind, bodies and identities of another.

    “This afternoon has been amazing. A totally new experience for me - opening windows and providing insights of how VR can be used for understanding and well-being”

    “It’s nice to experience something new/unusual with a crowd of strangers... this challenged my perception of technology as lonely, or isolating. It can in fact produce the complete opposite affect”.

    Dreamy place
  • The Growing Value of XR in Healthcare Report

    Research and Policy: The Growing Value of XR in Healthcare Report

    Hatsumi collaborated with Fiona Kilkelley and Ross O’Brien to fundraise, develop, write and manage The Growing Value of XR in Healthcare in the United Kingdom report.

    This report was the first to explore the use and impact of extended reality technologies (XR) including virtual and augmented reality in the UK’s healthcare sector today. It has enabled government and public health services make informed decisions to ensure the UK is in the best position to realise the potential of XR in healthcare and ultimately improve the quality of people's lives.

    This report led to the £20m investment into XR and mental health innovation via Innovate UK’s Mindset program, which our spin out organisation the XR Health Alliance, advises on.

    Read the report

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