Sarah Ticho is a multi-disciplinary artist, entrepreneur, and change-maker operating at the intersection of health, wellbeing, and embodied storytelling using immersive technologies. As the director of the XR experience SOUL PAINT, Sarah has garnered accolades, including SXSW Special Jury Prize, Best Health and Wellness at Games for Change, Best Social Impact at Miami Filmgate, XR Special Mention at Kaohsiung Film Festival and the XR prize for creative advocacy at the Social Impact Media Awards. 

Sarah is the co-director of the XR Health Alliance, and is renowned for her efforts in advancing immersive technology adoption in healthcare, championing equitable co-creation and distribution of XR and games for health and wellbeing. In 2020 she published "The Growing Value of XR in Healthcare in the United Kingdom," which led to a £20m investment through the UKRI Mindset program.

Her work has been featured in Forbes, Hollywood Reporter, Deadline, and has been seen on the BBC. She has delivered talks at esteemed festivals and institutions globally, including YouTube, MIT, Stanford University, Games for Change and The United Nations.